What makes few sites rank high in Google’s search results?
Off-course SEO plays a vital role.
But, they didn’t get to the top of search results just by doing SEO the usual way.
They used few secret SEO strategies which they won’t disclose.
In this post, I will be discussing those secret SEO strategies which made popular sites rank high.
They use Competitive analysis (CA) as the basis to learn those SEO strategies.
So, it is very much important to understand what is competitive analysis and why is it useful.
Firstly, let’s have a look at the contents of this post.
Introduction To Competitive Analysis
Before we start, let’s see what is Competitive Analysis.
Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own posts.
So, let’s see how Competitive Analysis helps you?
1.Let the big guys do all the hard-work for you.
Everone wants their site to be popular.
For that, more and more people should come to know about the content in your site.
If you are a newbie and started a blog, then you will find it difficult to identify the audience who are interested in your content.
This is where Competitive analysis becomes handy.
By doing the Competitive analysis you can get insights about the audience that you need to reach out.
2.Getting Topic ideas was never this easy.
Every blogger wishes that their each and every post must go viral.
Even if you have written the best article, that might not go viral all the time.
There are few topics that people always are interested to learn about.
If you can write a post about that topic then there are chances that your post might go viral.But how to get know about those topics?
Competitive analysis once again.
3.You can learn from their mistakes.
No website on the planet can satisfy 100% of the customer’s wants and needs.
Your competitor might have a popular site running, but that doesn’t mean that all their customers are happy.
So, you should find out where your competitor had gone wrong and try not to commit the same mistakes in your site.
Competitive analysis is one of the SEO strategies from which you can discover your competitor’s mistakes.
Complete Guide On Competitive Analysis
Before we start learning secret SEO strategies, you should have your competitor ready.
If you are yet to choose your competition, keep in mind that:
you can include any site as your competitor which is superior to you in content development, website traffic, popularity basically make sure your competitor and you are working on the same niche.
I think we are good to start with the SEO strategies to learn from your competitor using competitive analysis.
10 Secret SEO Strategies To Learn From Your Competitor.
In most of the SEO strategies that I have mentioned here, I have recommended using few SEO tools which are fully free.So use these tools to your benefit.
1.Get Keyword Ideas From Your Competitor.
There are few SEO tools for keyword research.But for that, you need to invest a lot of time in finding a perfect keyword for your post.
Won’t it be easy to develop a post if you get to know about the keywords for which your competitor is ranking high?
I hope you said yes.
Then let’s see how to find out all the keywords for which your competitor is ranking higher.
For this I recommend you to use SEMrush tool.
Firstly, enter your competitor’s domain in the space where it asks to do so and select the country from which you want the data from.
I have chosen my competitor as neilpatel.com
Once you have entered your competition then click on start now.Then you will be taken to a page which contains a lot of data about your competitor.
Scroll down and find Top Organic Keyword section and click on that to find out all the keywords for which your competitor is ranking.
You can grab a keyword from here and start developing a better post than your competitor.
2.Getting Backlinks Got Easier With CA.
Just publishing a post with good content might not fetch you a backlink.
To get high-quality backlinks you should use best link building techniques.
But if you have the list of high-quality sites which are ready to give out backlinks, won’t that make your job to build links easier.
Of-course yes.So, now the question is:
where to find all those sites which are ready to give out backlinks?
Answer: From your competitor.
Since you and your competitor are developing similar content the people who link to your competitor might also link to you.
So, now it’s all about finding who links to your competitor and then getting a link from them by impressing with your content.
But, firstly let’s find out who all are linking to your competitor.
I recommend you to use a free tool SpyFu to find backlinks.
Then, click enter.You will be taken to a new page which will contain lots of data about your competitor.
On that page click on Inbound link section found on the bottom left corner, then you will have a list of all backlinks to your competitor’s site.
If you want to find backlinks for a particular keyword then you can click on Refine results and you will be taken to a page where you can find backlinks based on the keyword that you enter.
3.Find Out For What They Are Paying.
If a site is paying to rank for a particular keyword that will be only because they are getting more traffic from that keyword.
So, you can consider using those paid keywords in your posts for free.
Firstly, let’s see how to find those paid keywords.
Open SpyFu and enter your competitor’s domain name in the space where it is specified to do so.
Then you will see a page which is similar to the one shown below.On this page click on Paid Keywords.
Then you will get a list of all paid keywords that have used by your competitor till date.You can now try using few of them in your posts.
4.Get Insights About Their Social Engagement.
Think: You discovered a blog post which has been shared few thousand times on social media.
What does this represent?
Answer: People loved the post and hence they shared it on social media.
So, if you get to know which posts of your competitor have been shared a lot then even you can create a similar post which might go viral.
So, firstly let’s see how to find out which posts of your competitor had gone viral.
For this, I recommend using the BuzzSumo.
Firstly go to Buzzsumo homepage using the above link and enter your competition and hit Go.
Then you will be taken to a page something similar to the page shown below.Where you can find the total shares that a post has got in the right corner.
Also, you can see how much a post has been shared in different intervals of time using Filter by date section found on top left corner.
Now since you know which topic might go viral even you can try out publishing a similar post.
5.Understand User’s Behaviour From Your Competitor.
Today creating a post with good content isn’t enough.You should know how to present the content before the audience.
Since your competitor is getting lots of traffic to their site that means people love the way your competitor is presenting the content before them.
So, try to understand how your competitor is able to attract more and more traffic.
Concentrate on understanding these key factors from your competitor:
- The way of explaining the content.
- Use of multimedia.
- Use of links.
Understanding the way how your competitor uses these key factors might help you to develop user-friendly in future.
6.Get Topic Ideas From Your Competitor.
If you can get to know about all the posts for which your competitor is ranking high then, even you can rank high.
It’s simple: people are always in search of better and updated content.So, if you can create a post with better content than your competitor there are chances that you might rank high.
Because search engines are looking for a post with better content.
Firstly let’s see how to find your competitors posts which are ranking higher.
Open SpyFu and enter your competitor’s domain name in the space where it is specified to do so.
Then scroll down to Top Keywords section and click on view all organic keywords.
Then you will be taken to a page where you will get all the keywords and URL’s for which your competitor is ranking high.
7.Leverage Your Competitor’s Mistakes.
Even though Apple is the global leader in the smartphone field, few people are not fully satisfied with the features they provide.
So, even the best website on the web will have few complaints from their audience.
You should try to find them and try not to commit the same mistakes in your site.
If your competitor’s blog is popular then there will be reviews about the blog.Just find them using Google search as shown below.
“example.com + reviews” here example.com is your competitor’s domain.
8.Learn How They Are Attracting Audience.
When you do Google search, I hope you have seen first few snippets in search results as Ads.
Do you think all those ads will get clicks?
Only those ads which can attract audience attention will get clicks.
So, it is good to learn how your competitor is writing catchy headlines in their ads which are getting clicks.
But, Isn’t it difficult to find all the ads that your competitor had used till date?
No.It’s simple: scroll down to find out how.
Open SEMrush and enter your competitor’s domain name in the space where it is specified to do so.
Then you will be taken to a new page where you need to click on Advertising Research found on left side of the page as shown below.
9.Learn How To Increase Your Site’s Performance.
Search engines like Google consider page load time as one of the key factors for ranking a site.
Since your competitor is ranking high that means they are using best SEO strategies to optimize their post or site.
So, I recommend you to use these must use SEO techniques on your site.
I also recommend you to purchase premium hosting and CDN before competing with your competitor.
10.Know From Where You Might Audience From.
There is a tool in Google Analytics which lets you direct your website to a particular country.
By doing that you can you can increase the visibility of your posts in particular country.
To direct your site to a particular country, it is very much important to know about the country from which you might get huge traffic.
Now the question is how to identify that country?
Answer: It’s simple, scroll down to find how.
I recommend you to use a free tool MYIP.MS for this purpose.
Firstly, open MYIP.MS site from the above link and enter your competitor’s domain in the appropriate space as shown below and click enter.Then you will be taken to a new page where you will get complete hosting details of your competitor.
You might ask me why does this matter?
It matters: I want you to check your competitor site’s hosting country in the page as shown below.
That is the country where you should try directing your site to get more audience.
All popular site’s today purchase their hosting from that country which they think they are getting more traffic from.
The reason behind having a local hosting service is it takes less time to load a site for the local audience.
Takeaway From The Post
There is no doubt that Competitive Analysis is one among the most powerful SEO strategies.
But Is it legal?
Yes, it is.Competitive analysis is just understanding your competitor’s strengths and weakness.
Today it is very much important to learn how your competitors do their Search Engine Optimization (SEO).Because this can really teach you a lot on how you can structure your SEO strategies.
I hope you liked the post.Do leave the comments about the post.